iRostrum

iRostrum for the Fine Art, Antiques & Collectables Market

Built specifically for the Fine Art, Antiques & Collectables sector, iRostrum enables auction houses, galleries, and specialist dealers to run beautifully presented, compliant online auctions under their own brand — with the flexibility to support different selling models as their business evolves.

Purpose-Built Art Auction Software

Launched in 2011, iRostrum was designed specifically for the fine art market and has evolved continuously since incorporation — now operating on its fourth generation of auction software.

Unlike generic auction tools adapted for art, iRostrum is built around the real-world needs of Fine Art, Antiques & Collectables professionals, combining exceptional presentation, hardened user experience, and sector-specific compliance.

Whether you operate as:

iRostrum provides a flexible platform that supports private, public, or marketplace-style auction models — while allowing you to remain in full control of your brand, data, and processes.

Exceptional Presentation for High-Value Objects

Selling art and collectables online demands absolute confidence from bidders. iRostrum is built around visual quality and clarity, ensuring every lot is presented to professional standards.

  • Image-focused auction templates designed for art and antiques
  • Unlimited high-resolution images per lot with close zoom control
  • Video uploads to enhance storytelling and provenance
  • Optional 360° lot viewing for selected works

This level of presentation supports trust, transparency, and informed bidding — particularly for remote buyers.

 

Why not read a case study?

Discover how iRostrum partnered with contemporary ceramics leader Maak to create a bespoke auction platform tailored to their vision — or see how JC Auctions launched its first LIVE Auction marking a new chapter for Paul Fraser Collectibles, powered by iRostrum’s real-time bidding technology.

Read Maak Case Study      Read JC Auctions Case Study

Key Features for Fine Art, Antiques & Collectables

Presentation & User Experience

  • Unlimited high-resolution images per lot
  • Advanced zoom, video, and optional 360° viewing
  • Behaviour-led browsing, shortlisting, and bidding workflows

Charges, Tax & ARR Management

  • Automatic ARR calculation
  • Configurable buyer and seller charges
  • Margin Scheme, Import VAT, and Zero-Rated VAT support
  • Cross-border tax handling

Security, Compliance & Trust

  • AML-compliant bidder registration and KYC
  • Secure encryption and data storage
  • Built to meet professional and regulatory expectations

A Hardened Auction User Experience, Built on Real Bidder Behaviour

Since incorporation, iRostrum’s user experience has evolved through four generations of software, shaped by how bidders actually browse, shortlist, and bid in online auctions. The result is a hardened, highly refined UX designed to reduce friction, maintain context, and support confident bidding — especially at critical moments.

Seamless Browsing Across Devices — Built to Modern Accessibility Standards

iRostrum delivers a consistent, intuitive experience across desktop, tablet, and mobile devices, and is built to the latest industry accessibility standards. As bidders navigate an auction, the platform intelligently retains:

  • Search results
  • Filters and refinements
  • Navigation position

This ensures users can move forwards and backwards through lots without losing context or having to repeat searches — a common frustration on many auction platforms. Accessibility considerations are embedded throughout the interface, ensuring the platform is usable, readable, and navigable for a broad range of users, devices, and interaction methods.

Designed for How Bidders Actually Bid

Years of live auction data show that bidders typically browse the auction catalogue in depth, build shortlists of lots they are interested in and monitor those selected lots closely as the auction closes. iRostrum is designed specifically around this behaviour.

Bidders can:

  • Shortlist and “watch” lots as they browse
  • Filter the auction view to show only:
    • Watched lots
    • Lots they are actively bidding on
  • Combine these into a single focused view

As an auction approaches closing, we prioritise lots closing soonest — helping them stay organised, focused, and ready to act.

A Flexible, White-Label Auction Platform

iRostrum enables you to operate fully under your own brand while supporting a range of auction models — from private, invitation-only sales to public auctions and marketplace-style listings.

From a first curated sale to a long-term auction strategy, iRostrum adapts as your business grows — without compromising presentation, usability, or control.

Built-In Compliance for the Art Market

iRostrum includes the sector-specific functionality required to operate professionally and compliantly, without relying on manual workarounds.

  • AML-compliant bidder registration and KYC workflows
  • Automatic Artist’s Resale Right (ARR) calculation at invoicing
  • Flexible buyer and seller charges
  • Advanced VAT handling on a per-lot basis, including Margin Scheme, Import VAT, and Zero-Rated VAT
  • Support for cross-border tax scenarios

Compliance is handled correctly, consistently, and transparently.

Trusted by Professional Fine Art & Collectables Businesses

iRostrum has powered successful online auctions internationally since 2011, supporting auction houses, galleries, and specialist dealers who prioritise quality, compliance, and bidder experience.

The platform is trusted by businesses looking to build long-term value through their own auction channels.

Run Your Online Art Auctions With Confidence

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We've found iRostrum to give us significant advantages over the years on multiple levels which have no doubt contributed to helping us establish Maak as the leader in our field.

Presentation is key to how your audience perceives you. The quality of iRostrum's design means it's one of the best looking platforms I've seen - presenting the works we sell to the highest standard to reflect the quality of the high value artwork we sell. From a client and bidder perspective we get exceptional feedback with bidders frequently reaching out to tell us the user experience is the best in the market. 

From an admin perspective, having worked with a number of auction systems over the years, I’ve found iRostrum to be intuitive and efficient. It allows us to manage the end to end processes from consignment contracts, central cataloguing and image management that avoids any repetition of tasks, with efficient bulk processing which means we can get our invoices out to buyers within minutes of an auction closing.

In terms of supporting our growth, having full access and ownership of the data has been critical in helping us gain insights into bidder behaviour and preferences which we have long utilised to support building client relationships and now integrate with third party AI systems for dynamic personalised engagement which has led to measurable growth.

Frances Robinson, Maak